Avocado in California History


In 1926, at his 1.5-acre grove at 430 West Road, La Habra Height, California, Hass planted three seeds he had bought from Rideout, which yielded one strong seedling. After trying and failing at least twice to graft the seedling with branches from Fuerte avocado trees (the leading commercial cultivar at the time), Hass thought of cutting it down but a professional grafter named Caulkins told him the young tree was sound and strong, so he let it be. When the tree began bearing odd, bumpy fruit, his children liked the taste. As the tree's yields grew bigger, Hass easily sold what his family didn't eat to co-workers at the post office. The Hass avocado had one of its first commercial successes at the Model Grocery Store on Colorado Street in Pasadena. California, where chefs working for some of the town's wealthy residents bought the new cultivar's big, nutty-tasting fruit for $1 each, a very high price at the time (equivalent to $14 in 2017).

Hass patented the tree in 1935 (the first US Patent on a tree) and made a contract with Whittier nurseryman  Harold Brokaw to grow and sell grafted seedlings propagated from its cuttings with Brokaw getting 75% of the proceeds. Brokaw then specialized in the Hass and often sold out of grafted seedlings since, unlike the Fuerte, Hass yields are year-round and also more plentiful, with bigger fruit, a longer shelf life, and richer flavor owing to higher oil content. However, Hass made a profit of less than US$ 5,000 through the patent because cuttings from single trees sold by Brokaw were then propagated to graft whole orchards.

Rudolph Hass carried on as a postman throughout his life and died of a heart attack at Fallbrook Hospital in Fallbrook California, in 1952, the same year his patent expired and not long after he had established a new 80-acre (320,000 m2) orchard.

By the early 21st century the US avocado industry took in over $1 billion a year from the heavy-bearing, high-quality Hass cultivar, which accounted for around 80% of all avocados grown worldwide.

Extra Virgin Avocado Oil


About the product

•  EXTRA VIRGIN, FIRST COLD PRESSED, UNREFINED: Ivy&Forte is Extra Virgin Avocado Oil is Grade A avocados that are freshly picked at the peak of ripeness and immediately cold pressed for high quality and a rich flavor. Ivy&Forte is vibrant green in color with a slightly nutty, rich, and buttery avocado flavor.

•  MINIMAL PROCESSING: Extra Virgin quality avocado oil implies that only premium, unbruised, perfectly ripe fruit can be used. No heat, chemicals or solvents are used keeping vitamins and nutrients intact for a nutrient-dense oil. Extra Virgin is always “Unrefined” and “First Cold Pressed”.

•  HIGH SMOKE POINT: Ivy&Forte Extra Virgin Avocado Oil is not only ideal for all your high heat cooking like grilling, roasting, and frying but is also so rich and buttery in flavor, that it makes the perfect addition to all your salad dressings, dips, sauces, and marinades. ”From Drizzle To Sizzle”

•  VERSATILITY:  Ivy&Forte Extra Virgin Avocado Oil is not only great in the kitchen but also a wonderful addition to your skin and hair care needs. Extra Virgin Avocado Oil has a natural sunscreen, is packed with Vitamin E and sterols for skin & hair repair, antifungal, antiviral, antibacterial, and has a super high absorption rate for optimal hair & skin moisturization.

Product description

Ivy&Forte California Extra Virgin Avocado Oil 

Ivy&Forte Extra Virgin Avocado Oil is Grade A avocados that are freshly picked at the peak of ripeness and immediately cold pressed for high quality and a rich flavor.Ivy&Forte is vibrant green in color with a slightly nutty, rich, and buttery avocado flavor. Extra Virgin quality avocado oil implies that only premium, perfectly ripe fruit can be used. No heat, chemicals or solvents are used keeping vitamins and nutrients intact for a nutrient-dense oil. Extra Virgin is always “Unrefined” and “First Cold Pressed”.



Avocado Oil: The # 1 Cooking Oil

Avocado oil is produced from the fruit (avocado) of the avocado tree. Avocado oil is pressed from the pulp surrounding the pit, making it one of the few edible oils not derived from seed. This pulp produces an oil full of healthy fats!

The awesome thing about avocado oil is that it’s not only a superfood oil that can use in uncooked items, but it’s also highly recommended for cooking. When using any oil for cooking, it is very important to consider the temperature at which the oil starts to be visibly smoking in the pan. When an oil reaches its smoke point, the oil begins to break down, nutrients are lost and compounds can be created that are damaging to your health. Avocado oil’s high smoke point makes it a top choice in your kitchen every day of the week.

Healthy Benefits of Avocado


Do you like eating avocados?  Do you use avocados in your beauty routine?


1. It lowers cholesterol

Avocado makes the perfect, heart-friendly snack. The fruit is rich in antioxidants and healthy fats that can lower the cholesterol levels in your body and keep your cardiovascular system in good working order.

2. Avocado improves the digestion

Health benefits of avocado include a better digestion. Eating avocado can help you to absorb the nutrients that your body needs to function more effectively. They provide a general boost to your digestive system and can help prevent constipation too, making you more regular.

3. One of the best foods to eat while pregnant

Avocado is a wonderful food for pregnant ladies, as it’s loaded with folic acid, which is very important for forming the baby’s nervous system, as well as brain; also, avocado contains vitamin C, K, and B6, folate, potassium, and fiber, so eat delicious avocados and get your vitamins the natural and healthy way.

4. Helps stop the development of some cancers

Health benefits of avocado also include cancer prevention. Research has found that avocados can help to prevent the growth of certain cancerous cells. The oleic acid found in the fruit has been found to help prevent the growth of breast cancer cells and it has been shown to be effective in preventing cancers of the mouth too.

5. Can be an aid in the treatment of diabetes

Avocados can be a good way to help regulate your blood sugar levels. The good fats in the fruit have been shown to reduce insulin resistance in your body and the soluble fiber that avocados contain help to regulate the blood sugar levels.

6. Reduce high blood pressure

Health benefits of avocado also include high blood pressure reduction. Avocados contain potassium and plenty of good fats, which can help people who suffer from high blood pressure. If you do suffer from hypertension, try drinking avocado juice, it has been proven to help. Keep in mind that freshly made avocado juice is a lot better than one from a package!

7. Avocado protects your eyes

The carotenoid lutein found in avocado, which is essential to help protect you against age-related macular degeneration and cataracts, is far higher in concentration in avocados, than in any other fruit.

8. Avocado – It’s a true superfood!

Quite simply, avocado is full of nutrients, vitamins and various minerals that your body really needs; health benefits of avocado are truly numerous and therefore, it deserves its reputation as a superfood. It’s so good that it is often recommended as a baby food and, in areas of South America, where the fruit grows naturally, it said that where there is avocado there is no famine!


Skin Care

Avocados, otherwise known as an alligator pear, because of their shape and color, contain an incredible amount of essential nutrients, including vitamins, minerals, and anti-oxidants. As well as being delicious to eat, avocados are used in many health and beauty products including hair conditioners, face creams, and bath oils, to name but a few. You can’t ignore avocados, they taste great, they do you good and they can make you look gorgeous too. Here are 25 things you may not have known about avocados:

1. Anti-aging avocado 

Benefits of avocado include anti-aging. Avocado is an amazing treatment that helps reduce wrinkles. Not only you can apply mashed avocado flesh to your skin as a facial mask, but also, when you eat avocado, it will help fight the aging process from within. Everyone wants to keep their youthful good looks for as long, as possible and eating avocados can help. The antioxidants in the fruit will help to detoxify your body and help to reduce the appearance of wrinkles, making your skin more supple and plump.

2. Drink avocado juice for healthy skin

For a healthy and glowing complexion, drink a cup of avocado juice a day and it will nourish and protect your skin from the inside out. How to make avocado juice? Mix one ripe avocado with a cup of milk in your blender, add some honey if you like it sweet and enjoy wonderful refreshing drink full of healthy nutrients. Avocados are rich in vitamins, as we’ve already mentioned before, which will help to re-invigorate dull and dry skin and make it look glowing with health!

3. Avocado revitalizes your scalp

The list of benefits of avocado for hair is quite long. As well as being a superb way to treat dry hair, avocados can also be used to treat a dry and itchy scalp. How to use avocado for hair? Massage some mashed up avocado into your scalp and amino acids and proteins will penetrate your scalp and help to heal, nourish and improve the overall condition of your scalp and hair.

4. Avocado is a wonderful frizzy hair treatment

The natural oils and nutrients of avocado make it a great treatment for damaged and frizzy hair. Mash up half an avocado (or use your blender), add two tablespoons of avocado oil and massage it into your hair and scalp. Leave on for around fifteen minutes before shampooing and your unruly hair will be smooth and more controllable. If you have coarse, frizzy hair, warm up a couple of drops of avocado oil between your hands and apply to the ends of your hair, it will not only help fight split ends and add shine but also will change your hair from frizzy to manageable.

5. Avocado dandruff treatment

Benefits of avocado for hair also include dandruff treatment. The whole of the avocado fruit has its uses, even the seeds. The seeds of the fruit can be made into a powder that has been used for many years in some countries, as a natural dandruff treatment.

6. Avocado hair mask for shiny hair

Mash one ripe avocado and mix it with one egg yolk, add one tablespoon of coconut oil and massage the mixture into your hair and scalp, leave in for 15-20 minutes, then shampoo and condition. This hair mask will soften brittle and dry hair, will add luster and shine.


7. Avocado helps to reduce bad breath

Bad breath often emanates, not from your mouth, but from your stomach. If you drink avocado juice, it will both cleanse your mouth and your intestine and help to remove the microbes that are the cause of bad breath.

8. Avocado oil works as a natural sunscreen

You can use avocado oil as a natural sunscreen and a soothing ointment for sunburnt skin. The oil will help to protect your skin from the harmful UVA and UVB rays, and natural soothing and healing properties of the ointment will restore the damage, caused to the skin by spending too long in the sun. Avocado oil will also protect your skin from environmental damage, thanks to a high content of anti-oxidants.

9. Avocado treats skin conditions

The healthy fats in avocados will moisturize your skin and reduce any inflammation. The oils of avocado are very closely matched to the natural oils in your skin, so it will nourish and help protect your skin from the rigors of the day too. Just mash one ripe avocado and apply it to your face and neck as a mask for 5-10 minutes, then wash off and enjoy beautiful, healthy and glowing skin.

10. Nourishing and rejuvenating body lotion

Apply one ripe, mashed avocado mixed with a tablespoon of avocado oil (or olive oil) to your skin, while in the shower, especially concentrate on the rough, troublesome and dry areas, like your heels and elbows, leave on for about 5 minutes, then wash off and feel the difference; it will help to nourish and rejuvenate your skin and leave it feeling soft and supple.

11. Avocado and cucumber refreshing face mask

Thanks to moisturizing, nourishing and hydrating benefits of avocado, the fruit can be used in various homemade face masks. Mix avocado and cucumber in equal proportions in your blender and apply to your face and neck for a quick ‘pick me up’ facial treatment; after doing this mask just 2 or 3 times a week you will see a wonderful difference it will make to your skin – softer, fresher and more beautiful skin with almost no effort.

12. Avocado and aloe vera nourishing facial treatment

Mash half a ripe avocado, add a tablespoon of aloe vera gel and a tablespoon of avocado oil (you can use olive oil instead); apply this face mask to your face for 5-10 minutes, and then wash off with lots of water. Thanks to vitamins and nutrients of these natural ingredients your skin will feel nourished, rejuvenated and moisturized.

13. Avocado treats dehydrated skin

The benefits of avocado for treating various skin conditions are many, this is why it is widely used in so many commercial creams and balms. It is extremely good for treating very dry, aging and dehydrated skin. Avocado oil has amazing moisturizing abilities and it will provide you with a deep and long lasting re-hydration of dry skin. Just warm up a couple of drops of avocado oil between your hands and apply to your already cleansed skin every night before going to bed; already after a couple of days you will notice the difference, your skin will become soft, hydrated and glowing. (Quick note: avoid applying avocado oil to your skin if your skin is oily, as avocado oil is very nourishing and can cause breakouts).

14. Avocado hand scrub

To exfoliate and moisturize your hands, mix some mashed avocado with some finely ground oats or sugar and, then rub gently into your hands and leave on for about 5 minutes, then wash off without soap. The mixture will gently remove the dead skin cells from hands and will moisturize and nourish, leaving your hands feeling silky smooth.

15. Homemade avocado facial cleanser

Clean all the dirt and grime from your face with a simple recipe of avocado, honey, and some milk. Mix together these three ingredients into a lotion like consistency (or use your blender to create a paste) and then use it as a facial cleanser. It will clean and nourish your skin, clear out your pores and give you back that fresh and youthful look.

16. Calming and soothing shaving cream

Did you know that you can use the flesh of avocado as a wonderful calming and soothing shaving cream? Well, in certain countries it’s a very popular treatment. So, next time you run out of your usual shaving product, you know what to do, right?!